DSC_9308SUCCESS! Summit Agenda

We have a day planned around the topics most important to YOU! Our day is packed full of amazing content but we’ve also planned plenty of hands-on networking time.

Thursday, October 9th – Pre-Event PINK Party

5:30pm – 7:00pm – Come kick-off the 2014 SUCCESS Summit in style! Meet speakers, sponsors and other guests! It’s a great place to start making those connections!

Friday, October 10th – Day 1

7:30 am – 8:30 am – Registration

8:30 am – Welcome and Morning Kick Off with your Host, Cathy Alessandra

Speaker – Elizabeth McCormick

 elizabeth mccormick SOAR to Success! Lessons From a Black Hawk Helicopter Pilot
As an Army Black Hawk Helicopter Pilot, Elizabeth flew missions such as Air Assault/Rappelling, Command & Control, VIP, and Military intelligence. She also supported UN peacekeeping operations in Kosovo as the S-4 Logistics Officer in Charge at the Battalion level and receiving the Meritorious Service Medal for her excellence in service.Through her stories about being a woman Black Hawk Helicopter Pilot, Elizabeth will share her life lessons learned relating to today’s business. You will:

  • Learn how to believe in yourself to accomplish your goals no matter what is happening around you.
  • Determine the meaning of success within yourself to focus on being your best.
  • Be inspired to “lead from where your are”, influencing others to climb to a higher level of success.

 Speaker – Caterina Rando

caterina rando summit Breakthroughs to Embrace to Massively Monetize in Your Business
Would you like to double or triple your revenue this year while working less and feeling even more fulfilled in your own business? If this sounds really good, than this program is for you. This content rich session with Master Certified Coach, Caterina Rando will reveal:

  • The three biggest reasons why women entrepreneurs are not massively monetizing and how to quickly fix that
  • How to get started positioning yourself as the standout expert
  • Why the tired sales funnel concept is hurting your business and why the sales fountain will result in long-term and life long clients



Speaker – Cathy Alessandra

cathy headshot low res Platforms for Profit: The Must Have Marketing Strategies for Outrageous Success
Does the whole idea of marketing send you into confusion, chaos and overwhelm? You know it’s crucial to your success but you aren’t sure where to begin. And with all the different marketing options available, do you know what solutions are best for YOUR business and should be on your “must do” list?!
During Cathy’s presentation, you will learn:

  • Quick and easy marketing strategies you can implement right away with little or no cost
  • The HOTTEST marketing trends for 2015 – get them NOW!
  • The most important marketing tools you must use in your business for massive results
  • Which marketing solutions are right for YOU and YOUR business AND how to use those to create a complete marketing plan

11:45 am – 1:30 pm – MASTERMIND LUNCH

 mastermind lunch photo For those at the General Ticket level, lunch is available in the hotel restaurant.For those who purchase a VIP or VIP All-Access level ticket, a mastermind lunch is included. Please Click here Make Credit Card Payment for Your Reservation Each speaker will lead a roundtable mastermind session where everyone will have designated time to brainstorm on their business  – gaining valuable insights and easy to implement tips! This can be just the thing you need – to “talk out” your business challenge with other successful entrepreneurs!

Speaker – Liz Goodgold

Headshot - Liz Goodgold low res Red Fire Branding: 6 Secrets to Creating a Hot Personal Brand that Boosts Your Biz!
Many entrepreneurs believe that branding is only for big consumer product companies with even bigger budgets. But, the truth is that sizzling branding principles applied to the brand called “YOU” can boost your business.In this entertaining and informative talk, Liz combines practical and tactical suggestions that you can learn today and implement tomorrow! Come listen to Liz and discover how to:
1. Brand like a celebrity so that your name is on everyone’s lips
2. Leverage your brand name to increase recall
3. Create a 7-second hook that creates a headwhip effect
4. Develop a proprietary vocabulary so that your brand DNA is projected at every opportunity
5. Build word-of-mouth buzz that really gives ‘em something to talk about.
6. …and much, much more!

Speaker – Adam Urbanski

adam-urbanski-LOW RES-2013-Sept How to Easily Turn Your Know-How Into Your List-Building Machine In Just One Afternoon

  • Overcome the single biggest obstacle to quickly building your list; in just the first 20 minutes of this presentation you’ll make more progress than you’ve made in the past 12 months!
  • Discover a step-by-step process how to turn just one idea into a list-building and profit-generating machine in only a few hours.
  • Learn three shortcuts to quickly create a magnetic opt-in bribe.
  • Find out how to instantly monetize your list-building efforts and start making money the moment you start building your list.
  • Boost your opt-ins with these three little-known but powerful ways to drive pre-qualified visitors to your opt-in page.
  • Take advantage of the growing content delivery trends and pocket a small fortune from your list building efforts while your competitors are scratching their heads HOW you are doing it!

Speaker – Keri Murphy

 keri murphy HS low res How to Position Yourself as the “Celebrity” Expert in Your Field Using Video
Are you tired of feeling like the “best kept secret”? Do you want to be seen as the “celebrity” expert in your field but don’t know how? What if I told you, it’s not about your experience but how you position yourself? With 8 out of 10 views online being video, if you are not using video you are giving the authority (and your clients) to someone who is. Video is the #1 fastest growing marketing trend that will instantly build your brand, business and income. Now is your time…no more hiding!* The three types of videos you must be using to grow your business
* How to use your personality to build a powerful brand
* The #1 mistake people make when using video
* How to speak from the heart without a script
* How to create amazing videos at home
* What all the “gurus” know to make their videos stand out and make money

Presentation of our Charitable Partner, The Girls Rule Foundation


 Speaker Panel – Open Q & A

You’ve spent the day learning from amazing speakers. Now it’s time for you to ask any unanswered questions!
All speakers will come back to the stage for a final live Q & A session.

Expo Remains Open for Final Networking with Happy Hour


Saturday, October 11 – Day 2 (optional upgrade)
VIP All-Access Pass

Upgrade your single day ticket to our VIP ALL-ACCESS 2 Day Pass for additional speakers, networking, masterminding and marketing workshop!

On Day 2, we have more powerful speakers to inspire, teach and guide you! After lunch, you’ll experience the power of a mastermind roundtable session where everyone will have designated time to brainstorm on their business – gaining valuable insights and easy to implement tips! This can be just the thing you need – to “talk out” your business challenge!! At the close of the day, we’ll spend an hour together laying out your strategic marketing plan for the next 90 days!

9am SHARP – Welcome Back with your host, Cathy Alessandra!

Speaker – Cathy Alessandra

cathy headshot low res YES I CAN: The Essentials to Empower You to Finally Take Hold of Your Life and Own It!
Do you hear that negative inner voice saying “you can’t do that!” Do you put yourself last, to the point of overwhelm, exhaustion and burnout? Do you feel a disconnect between everything and everyone but you truly want happiness and joy in your life?Yes I Can is a movement for women sweeping across the globe. It’s all about quieting your negative inner voice, honoring yourself and taking control of your life. Many women hide their inner pain from the outside world, living a seemmingly successful life to those around them. Yet they suffer in silence, never reaching out for support due to guilt, shame and fear. Speaker Cathy Alessandra gets real and raw, sharing the shifts she had to make to transform her life from barely surviving to fully thriving.
You will learn:
• The 3 crucial essentials to empower you into greatness
• The agreements you have to make with yourself for true happiness
• The first step you can take for a joy-filled life

Speaker – Doreen Dove

doreen dove low res Style Breakthrough Secrets – 7 Essential Tools to Creating a Smart Sophisticated Image so YOU can take Strategic Control of Your Future
Doreen Dove, image consultant and personal style coach, will share insider style tips so you can take immediate action to bump up your self-confidence and your style quotient! Learn how to know your body, like your body and dress your body to accentuate the positives and disguise the liabilities.  You have 15 seconds to make a first impression -
Make your appearance a priority! Does It Really Matter? You will learn:

  • The 15% Challenge
  • The 2 ‘F’ Rule
  • The Dreaded W’s
  • What Shape Am I
  • The 3 Must Have W’s
  • Because You Are Worth It

Takeaway: You will leave with strategies on using style as a tool to take strategic control of your image.

Speaker – Dena Patton

Dena Patton low res Headshot Market Like You Mean It: Three Crucial Elements To A Great Marketing Plan
In this session, you will learn:

  • Target Market: Learn the keys to attract the ideal customers and the amount of customers you want.
  • Marketing Plan: Learn Dena’s 7 Steps to Greatness Marketing and the tools to create a 12-month strategic marketing plan (no more winging it!).
  • Sales + Landing Language: Understand how and why your business attracts sales and how to scale that. Plus you’ll learn to create marketing language so your target market: 1. KNOWS what you do 2. KNOWS your value and 3. JUMPS to buy from you.

Entrepreneur to CEO SUCCESS Panel

Entrepreneur or CEO. What does it take? During this panel, you will hear from Cathy Alessandra and a moderated panel as they discuss and share the critical essentials of a successful CEO.


DSC_3145 We are taking Day 2 to a whole new level!
Experience another power mastermind roundtable session where everyone will have designated time to brainstorm on their business – gaining valuable insights and easy to implement tips!

Speaker – Bibi Goldstein

bibi goldstein headshot low res 3 Effective Ways to Automate Your Business
Delegating to technology rather than an individual is an option every business should implement. Managing your time and tasks while continuing to be the CEO of your business can be tricky, add managing staff and it becomes even trickier. While it’s important to have a great team, technology and automation can create efficiencies for your business that give you greater opportunity for growth.
During Bibi’s presentation, you will:
• Learn about how things you do every day in your business can be automated
• Learn which technologies give you more time and fit into your budget.
• Identify your specific processes for automation and where technology can be implemented effectively and quickly

Accelerate SUCCESS Marketing Workshop

DSC_0987A critical part of attending events is IMPLEMENTING what you learn! That is why we feel it’s SO important to incorporate Day 2 with a mastermind session and workshop so you go home with your plan of action in hand, ready for Monday!

During this time, Cathy will lead you through the strategic planning process of your next step – helping you to  create your 90 day strategic marketing implementation plan!



Today's Innovative Woman 2012 Success Summit and Expo Sponsors
2013-sponsors    jj logoJoy Chudacoff | Smart Women Smart Solutions            Buying Time, LLCFINAL HIRE TIMES LOGO SMWRS logostephanie otero logo